Every publisher is seeing their mobile traffic nearing almost 50% of their overall traffic. The problem is that their revenue opportunities on mobile are not scaling with the traffic. How do publishers make up the missed revenue? What solutions are on the market that publishers can use to monetize their mobile traffic?
Casey Cavanagh commented
Ryan, great topic.
I work for Snipp (http://www.snipp.com) and we specialize in the mobile space. We'd love to be a panelist/speaker at this session.