We live in a world where unprecedented gains in technology have advanced us to bold new worlds. So why is it that all of our games come from bygone era? Money, that's why. The business of sports has taken recreation out of the hands of kids and into the hands of grown ups.

Gone are the days of sandlot games. While adventure and extreme sports continue to push the envelope, more traditional ball games suffer from the fatigue of overscheduled kids who have more distractions than ever.

Ron Bronson, creator of the sport of Tennis Polo (better known as Toccer) will discuss how we got here and how people sitting behind computers can save a new generation from the perils of childhood obesity, while stoking their creative fires beyond what's going with a joystick in their hands.

As Internet marketers, we want to focus on the next big
thing, but sometimes we need to focus on what’s already there – a dedicated,
local base willing and able to support your cause.

This presentation will examine the distance between the
digital space to the real world and how to effectively bridge online and
offline communications for a multi-faceted campaign.

We’ll demonstrate how to combine social media outreach
(Twitter, Facebook, Foursquare), traditional advertising (print publications,
online, marketing collateral), and in-person events (appearances at regional and national
events, hosting events) to educate and engage our target audiences.

Tentative panelists include Frank Lowenstein of The Nature
Conservancy, Caroline Cunningham of the Trust for the National Mall and more!

Part mini-filmfest, part strategy session, part hands-on how-to...

This interactive session will illustrate the power of video for enhancing your social media campaigns. A panel of creative video producers will discuss strategy and technique for creating entertaining and useful videos to communicate your message.

The session will include example case studies, open Q&A, as well as a hands-on tutorial on how to shoot, edit, and upload an amazing video with just the tools in your backpack.

Hosted by Brandon Bloch (http://brandonbloch.com) Professional Video Producer and Social Media Specialist, with ten years experience, viral video success, and Adjunct Prof. at American University of "Video for Web and Mobile Platforms"

ACTion Alexandria, a new online civic engagement and grassroots philanthropy project in Alexandria wants to be a DCWEEK project! We’ll create a challenge that you can help us solve.

ACTion Alexandria's mission is to increase local engagement and philanthropy in Alexandria. We’re a social enterprise that grew out of a public-private partnership between ACT for Alexandria and the City of Alexandria. Think of us as a combination of Change.org and Jumo but with a local focus and no tipping.

ACTion Alexandria engages citizens in local problem-solving. We work with nonprofits, the City, local business, and citizens to source urgent needs and city-wide issues we can work together to solve.

Since our launch a month ago, we’ve already accomplished a lot:

*collected 2,400 diapers for families in transition from homelessness to independence
*collected enough food to feed 2,476 individuals
*raised $1495 for after school snacks for children residents of a local homeless shelter
*collected 320 servings of pediatric electrolyte solution for a local health clinic

But we can do more! We’d love to hear your ideas for what our challenge should be in comments. Possibilities include:

*An interactive, neighborhood-based action mapping tool
*A mobile app so people can do good on the go
*A Facebook app
*A plan for sustainability

Would you say "web presence" or having an internet site for you business is a strategy.
Back in mid 90s when internet was finally coming to ages, and more and more people started to consume information on the web, businesses started to create their web presence as a viable strategy.
As web matured and became ubiquitous and consumers spent more time on the internet, web presence became more of an tactic and operational excellence rather than Strategic Position.

So what is operational excellence (OE)?
OE is doing activities more efficiently than your competitors.
OE is about reducing cost or providing more value.
OE is doing similar activities in similar way as your competitors.

Lets define Strategy in similar context
Strategy is creating unique and valuable positions.
Strategy is all about making tradeoffs, what not to do.
Strategy is creating synergies between activities.
Strategy is about doing different activities than competitors.

So web presence moved, from being a Strategic Position for a business to an Operational Excellence paradigm.

We are at the similar stage with social media today. Business have used Social Media presence as a strategic position in last few years but as the social concept became more mature and ubiquitous, business understand that social media is a tactic and they have to achieve operation excellence in executing the social media tactic.

In this talk you would learn more about Social Media Operational Excellence, how you can use Social Media efficiently to drive users to business and grow you business. We will also discuss what are the best practices, guidelines and activities you can incorporate to achieve OE.

The technologies and methods for reaching your audiences constantly change. However, getting attention, maintaining relationships with constituents, and generating results will always be essential. Threespot, a Washington, DC digital engagement agency, and our client, the Humane Society of the United States (HSUS) will lead a discussion on brand. We will discuss strategies to extend your brand across multiple platforms in and ever-changing communications environment. Examples will include fundraising and advocacy campaigns, websites, visual storytelling, mobile experiences, social media, email marketing, videos, and offline activities. We will also discuss the agency/client relationship and how we can learn from each other and/or leverage work that the other is doing.

Anxiety, stress, insomnia share an imbalance of the nervous system and mind. With the constant stimulation of the phone, computers, television not to mention general life 'happenings' it's no wonder we feel stressed and anxious. Learn what keeps your anxiety alive, and find tools to deactivate it. In this workshop, we'll work with a host of breathing techniques, followed by a gentle yoga practice, ending with more calming breathing exercises. The combination of these techniques will help calm your nervous system, align the body, allow you to be more present in the moment. We all have the tools to relax within us, learn how to activate those tools and create pathways to relaxation. Remove stress, make room for creative juices to flow.

About the instructor:
An experienced yoga teacher (ERYT), she has been teaching yoga classes and workshops at Tranquil Space in DC. She also teaches clients in and around the area - at local businesses, government offices, non-profits and private residences.

She holds a masters in International Public Policy & Conflict Management from Johns Hopkins (SAIS) as well as degrees in communications and documentary film. She has worked in television production, and is involved in numerous artistic and social media endeavors.